Flower beauty. Makeup with personality.
When we won Drew Barrymore's business, the social media for FLOWER Beauty was full of people* who were not there for the makeup.
The brand promise is that it's makeup for real women, so pretty much every woman in our office was a FLOWER Beauty model at one point.
During its inaugural year, FLOWER Beauty relied solely on social media advertising, a responsibility I spearheaded. My team developed engaging campaigns and produced fresh, original content for various social channels, encompassing beauty tips, makeup tutorials, styling concepts, and beyond. Moreover, we successfully orchestrated the brand's inaugural contest, "Face of FLOWER," which garnered thousands of entries solely through word-of-mouth, social sharing, and the powerful influence of Drew Barrymore herself, the ultimate influencer. No additional paid media was utilized, highlighting our efforts' organic growth and impact.
*Apparently, a lot of people like E.T.
Copywriters: Cat Penfold, Kelsey Amentt
Art Director: Lauren D'Aloisio
Photography: Lauren D'Aloisio
Creative Director: Cat Penfold
Executive Creative Director: Kate Daggett
