Bringing it home with Farmers insurance
Banners can be informative, eye-catching, and fun — if done right, of course. For Farmers Insurance we created a simple illustration style with a very limited palette with which to tell simple (yet surprising) stories. It was so effective that the Farmers Insurance brand team had to add a whole new section to their guidelines.
Under one roof
To illustrate the benefits of bundling insurance services, we bent time and space with a Mad Magazine back cover concept. But not only did the image come together, the headline resolved to a call to action.
Be smart. Plan smart.
Things go awry fast, so this campaign urges people to be prepared. The banners themselves use the space to shake and blow with the wind.
Ask a local
Farmers Insurance is very proud of its well-trained agents who live in their communities. This campaign positioned the agents as experts with local knowledge.
Copy: Jeremy Arkin
Art Direction: Lauren D'Aloisio, Meijun Cai, Jay Espiritu
Creative Direction: Cat Penfold
Executive Creative Director: Kate Daggett