Simple, effective, and tasty

With 45 pieces of content a month to create, we had to be very creative with our time and money. We made tempting videos for Duncan Hines using our in-house studio — a corner of the back office hallway. My tiny NYC kitchen featured heavily in our shoots and many of our props came from thrift stores.

Copywriter: Cat Penfold, Jeremy Arkin
Art Directors: Lauren D'Aloisio, Meijun Cai
Creative Director: Cat Penfold