Don’t just say it, bake it

Tenthwave was Duncan Hines digital agency of record for five years. We made a lot of desserts, took a lot of great photos, wrote a ton of really awesome recipes and created some really compelling campaigns. But more than that, we made solid connections with the people who love to bake. The Baker's Club are an avid fan base who love a really great recipe delivered at the perfect time. They enjoyed the ramp up to the holidays during our self-pronounced Baking Season. And they thrilled to the inventive seasonal tips and tricks, such as scary pies during Halloween.

It was a sincere pleasure to work on this brand.

A 9 inch round pan plus a 9 inch square pan make a perfect heart. Does that counts as trigonometry?

You may be amazed at how often the flowers at reception ended up in our photoshoots.

This hack absolutely works and it's a great replacement for frosting.

Cadbury's mini-eggs, before they changed the formula.

Copywriters: Cat Penfold, Jeremy Arkin, Kelsey Amentt
Art Director: Lauren D'Aloisio
Photography: Lauren D'Aloisio
Creative Director: Cat Penfold
Executive Creative Director: Kate Daggett