Duncan Hines Perfect Size Cake — BOOK CLUB

Duncan Hines Perfect Size Cake — OLD FRIENDS

Duncan Hines Perfect Size Cake — CELBRATING AGAIN

Duncan Hines Perfect Size Cake Messenger

What’s your reason for a Cake break?

We launched Duncan Hines’ Perfect Size Cake with a reason generator, a bunch of social posts, and some sweet digital shorts through Facebook. Most of the videos work without sound (perfect for Facebook), and the app created numerous excuses for people to bake a small cake.

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Copywriters: Cat Penfold, Brendan Kilcoyne, Kelsey Amentt
Art Director: Lauren D'Aloisio
Creative Director: Cat Penfold
Executive Creative Director: Kate Daggett

Director: Ben Tedesco
Production Company: Bodega Studios
Editor: Glenn Conte
Editing House: Northern Lights